#AgencyLife attracts dedicated, type A, work-hard-play-hard people, so it’s not uncommon for advertising agencies to suffer from the challenges that go along with hiring people who want to go into advertising. The things that make working at an agency great, and that make those who chose to work there great at their jobs, can also …

Often, when we think of brand strategy, we think of our customers in terms of how they perceive us as a company, product, or service. And when it comes to communicating and interacting with customers, there’s always a brand strategy guideline that guides organizations through every step of the way. However, as times have changed, …

Changing a look and feel of a brand is one thing. Fundamentally changing an organization though brand is something else altogether. It requires a deep commitment and a disciplined process, and the ability to listen – to stakeholders, to customers, to competitors, to history. The result of these efforts becomes wildly worth the effort when …

Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted below, have a wealth of experience and knowledge to share; and have gained the respect of their peers through …

Every organisation laments the lack of capable or qualified talent. When I chat with human resources and business leaders, they all express a collective sigh. They declare that the war on talent is very real. Finding qualified resources appears to be a challenge in most industry sectors, at most levels. So why is this the …

This is the era of disruption – an unavoidable, sometimes uncomfortable, always immensely powerful force.  Businesses underestimate it at their peril.  But a conscious effort to harness this energy polishing an internal brand, attractive to employees, and an external brand, irresistible to customers, can reap big rewards. Employees Ain’t Happy (Ain’t Nobody Happy) As a …

Believing those individuals who go above and beyond for their brand deserve more credit, we called on our readers, to let us know who they see as true Brand Champions – within their company, or the marketplace at large.  Our readers have spoken, and from their nominations, we have selected a group of 40 outstanding …

Celebrating And Learning From Experience… following on from last year’s hugely popular list, we are proud to bring you the 2015 edition of your ‘50 Marketing Thought Leaders Over 50’. This list, composed entirely from (a record number of) nominees submitted by our readers, sees many familiar names and a number of new entries in the mix.

Strong brands are built from the core with authentic, powerful stories. If the leaders at the center of the organization don’t know and live the brand story, how can employees be expected to deliver on it?

Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s brand. But there’s no better PR than an army of loyal employees living and breathing your brand. You know the type – folks with enthusiasm bursting from their veins–talking up your products and services with their friends at every bar, …