The BELL RINGS for the 15th and final round. They look like they’ve been in a war these two.  Apollo feints and Rocky falls for it.  The Champion unleashes a lethal blow to the side of the head that jolts Rocky’s mouthpiece into the second row… Rocky sags against the ropes in a crucified position… …

In the age of digital transformation, brands are fighting hard to remain relevant. Key modelers, like Netflix, Hulu and HBO, continue to challenge the way their customers consume media, while some other companies fall short of retaining interest. What key imperatives, then, will drive the media brands of the future? Let’s breakdown the five best …

We’re living in the age of experience. And while everyone is still obsessing over millennials, because half the world’s population is under 30, we need to start thinking about the iGen – the generation born with mobiles in their hands. Experience has started to trump information, and it will be even harder to get this …

Experience is the new… Wait… that’s not right… Experience isn’t new. Let’s face it; people have always experienced brands, products, services, and organisations. What has changed is that marketers and business people have now become aware of – and more importantly, concerned with – those experiences. The focus has shifted from positioning ourselves in people’s …

We live in a technologically driven world. There’s no doubt about it – it follows us everywhere (literally, if we’re talking about GPS, location services, remarketing…). Those companies that continue to use new tech solutions now will be the ones that survive the future, and we’ve seen what happens to those that deny it. Where …

Edison Research’s April 2017 Podcast Consumer report claimed that monthly podcast listeners in the US was now at 24%, up from 21% in 2016, and while the US podcast market is more developed than the UK’s, RAJAR’s MIDAS Spring 2017 report still showed that 5.5 million UK adults listen to podcasts – just over 10% …

You’re a grocery store owner, and you have four customers in the checkout line. That’s the good news. The bad news is that they won’t go away. Thought The first customer walks in with a purpose and heads straight for the pasta aisle. She just got off work and she’s got a flight to catch …

Marketing is about so much more than turning a prospect into a sale: it is about getting inside the mind of the consumer, and turning an indifferent, disinterested person into a loyal, long-term customer who is passionate about your brand. Incentives are one of the most effective ways of doing this – but only when …

Content Marketing is here to stay.  There is a broad and compelling consensus that content is the key to unlocking thought leadership, brand leadership, market leadership, and effective demand generation programs. In most B2B marketing approaches, this means blogs, e-books, white papers, case studies and compelling email and demand generation programs built around these. However …

Marketing modernization is allowing brands to connect with customers with more agility and scale than ever before. But to what end? With all this power and capability – from machine learning and data-driven decision-making, to personalized content experiences – marketers have had to rethink their engagement approach. They can no longer blast message after message into the …