For many Millennials, the group born between 1980 and 2000, owning a home is a distant dream. A large number have also passed on the traditional rite of passage of the adolescent and chosen not to learn to drive cars. And while they seem to share the passion of their predecessor – Generation X – …

When it comes to the favorite brands of millennials, most marketers can easily rattle off a list of Gen Y darlings – predictable names like Instagram, Sephora, Shake Shack and reddit. But according to the results of the latest Prophet Brand Relevance Index™ (BRI), we should broaden our perspective. It turns out millennial consumers are …

The marketing field has long had an obsession with Millennials – worrying about them, over-analyzing them, complaining about them, even making fun of them.  As such, the world has been indoctrinated with the concept that young people are overly optimistic, trophy-getters with an unrealistic view of fame, future success and the value of their own …

Understanding people and their behaviour is an essential part of successful marketing; without this, no matter how big the budget or how creative it is, a campaign can seriously miss the mark. In recent years, marketing teams have spent a great deal of time looking at ways to engage with Generation Y, in particular, as …

Brands, business leaders, and the mainstream media are losing out.  They’re missing the critical importance of Generation Z, America’s fastest growing new demographic.  Aged 6 to 21, Generation Z represents 26% of Americans.  That makes them America’s largest cohort, bigger than either the Baby Boomers or the much-touted Millennial generation.  Despite the fact that Gen …