Launching a new brand; rebranding to turn around a failing one; consolidating for a concerted market push; merging multiple entities together. What do these all have in common? Their end goals are all about success and growth. With this in mind, it should be obvious you need to focus on more than just building (or …

It should be plainly obvious to anyone working within the SaaS industry that the marketplace has only become increasingly competitive in recent years. This rapid growth does not appear likely to abate any time soon, making it incredibly difficult for SaaS companies to stand out and achieve substantial growth. Despite this inherent challenge, it is …

So, where are you when you get your best ideas? At work, with others, trying hard? If you’re like 90% of the leaders I recently interviewed, you will be answering no. Most people have their best ideas on their own, away from work, when they’re not trying.  So much for that gravestone of creativity, the …

Let’s face it: we all aren’t lucky enough to work for brands like Disney or Nike that have excitement naturally woven into their DNA.  For the majority of brands, creating buzz or improving the customer experience doesn’t happen without putting forth a little, or a lot, of effort. However, while your company might lack in …

Many decades ago, the German-American anthropologist Franz Boas coined a phrase ‘kultur brillen,’ to describe how spending all our time in a familiar environment blinds us from seeing what’s right in front of us.  I thought I’d been aware of my own culture glasses, but I was wrong. Retail expert Paco Underhill, author of ‘Why …

Branding is a constantly evolving and dynamic exercise, and crucial to the success of any business. Smaller companies can benefit greatly from unique branding as a way to stand out from competition – especially since 50% fail in the first year and 8 out of 10 entrepreneurs don’t make it past 18 months. One exercise, …

Trust is the new currency in business and communication.  It’s the foundation for all that you do, and in the information-filled, internet-driven world we live in, it’s more important than ever. In a world inundated by noise, stale messaging and logos, and company-focused content, what sets a brand apart is its ability to establish a …

Good news! The understanding and awareness of the importance of branding is changing among startups. Fewer and fewer startups relate brands with only visual elements (e.g. name, logo, slogan, domain). It is becoming clear that brands should go beyond their visual elements. They are definitely important in the whole brand-building process, since they represent the …

Where does social media fall in the hierarchy of your organization?  If you’re still treating it as something you hand off to the interns to keep them busy, you’re doing a great disservice to yourself, your company, and your interns.  Your social media presence and strategy should never be treated as busy work or an …

This is the era of disruption – an unavoidable, sometimes uncomfortable, always immensely powerful force.  Businesses underestimate it at their peril.  But a conscious effort to harness this energy polishing an internal brand, attractive to employees, and an external brand, irresistible to customers, can reap big rewards. Employees Ain’t Happy (Ain’t Nobody Happy) As a …