How do you transform your customer’s sales experience, so it is different and more desirable than your competitors, and adds value to your brand? First, you have to change the way your sales force influences and sells to them. Then, change the way your sellers communicate how your company can deliver faster, better and cheaper …

All organisations – start-ups or long-standing blue chip companies – would state that collaboration is key to their success. Increasing shareholder value, raising seed capital, or launching an IPO all depends upon great partnering. The ability to partner successfully can be hampered sometimes, by the race to the finish line. Leaders are advised to make …

Trust is the new currency in business and communication.  It’s the foundation for all that you do, and in the information-filled, internet-driven world we live in, it’s more important than ever. In a world inundated by noise, stale messaging and logos, and company-focused content, what sets a brand apart is its ability to establish a …

In the marketing world, the ability to influence the behavior of others resides at the core of the marketer’s mission and, as such, is a powerful and coveted personality trait among individual marketers. Perhaps nowhere is this quality as important as it is within the CMO role. After all, it is the CMO who is …

Brands aren’t just all pretty pictures, catchy lines and generating ease of recognition. Successful companies create and nurture their brands as a way to influence the behavior of their customers. It doesn’t really matter how much people know about your brand if you can’t get them to buy it.