The creative industries are full of conversation about what we should be doing, but who are the brands transforming these ideas into action, and how are they doing it? BITE LIVE invites the world’s leading brands and their agency partners …

If your business is not up to speed on offering consumers a personalized digital experience, then it’s time to catch up quickly. Personalization is no longer trendy or optional. On the contrary, personalization is rapidly becoming a consumer expectation. Businesses are seeing the rewards of capturing and analyzing data, which includes both consumer advocacy and increased revenues. They …

Marketers have got the message: data matters. Yes, we’re getting data-savvy, but many marketers still aren’t getting the full value out of their data. By now, we’ve all started using data to measure progress, spot opportunities and reach new audiences. The problem is that many marketers are doing so independently or in a silo. But …

I believe in the importance of leveraging social data to impact your organisation’s marketing efforts. In order to prove to other C-levels just how useful social data can be, a chief marketing officer (CMO) needs to be data-driven, regularly gathering data from social platforms and converting it into actionable insights. The next generation of social …

Think data is the answer to all your creativity dreams? Think again. Last year will undoubtedly go down in the marketing world as the year of data. Never have we seen so many presentations, articles, and meeting agendas ending with a call to arms for data to merge with creativity and ride off into the …

Digital is global by nature, not by default. This could be the mantra or the one-line manifesto for leaders having to deal with digital globalization today. Any digital property can give a business and a brand the needed global presence to reach out to most of the world. Yet it is up to you to …

Everyone in business knows about big data now, and how it’s going to revolutionise the world we live in. But in the rush to avoid being left behind, many companies are frantically measuring and recording everything they possibly can, risking becoming “data rich but insight poor”. The solution? Smart Data.