Brands have a responsibility to be the first line of defence for their consumers. With plenty of negative headlines currently circulating surrounding online security breaches, fake reviews and counterfeits goods, now is the time to make a stand.

With ubiquitous internet connectivity and billions of people empowered to create and publish online, digital marketing competition is greater than ever.  Companies are increasingly challenged to create quality content that can stand out, to attract and engage new customers. How can businesses grow their reach and improve content quality in such a market? Through ‘participation …

With creativity, a well conceived, timed and executed internet meme can help lesser known causes make a big splash – supplementing or circumventing the traditional tools of cause marketing.

Search engine optimization (SEO) continues to be a highly effective form of Internet marketing, but companies can easily slip up and squander their investment. Here is a checklist of the 12 most important dos and don’ts to keep your SEO campaign generating a solid return, year after year. DO select the right SEO agency. Vet …