What does a new reality mean to you? At H+K’s Creativity + New Reality on 26 September 2017, speakers explored this question and provided insight into the changing landscapes of business, PR, culture and consumerism. “The theme of this year’s conference is new reality. This is a theme that was unavoidable in my mind, given …

Amazon Echo, Google Home, Siri, Nest, Hive, Canary, and a myriad of great – and not so great – ideas on crowdfunding websites; they’re all coming to you and want to control you and your home. At the moment, the range of Smart Personal technology is roughly arranged like Maslow’s Hierarchy of Needs: Technology offering …

Marketing has always been at the forefront of new channel adoption. In fact, the economic success of newer channels (like Facebook or Wechat, etc.) is dependent on the ability of the marketers to leverage the same. Looking forward let’s deep-dive into some inflexion points and challenges facing global immersive omnichannel marketing. The Evolution Of Marketing …