There are many things in life that, while ranking high in importance, are lacking enough in urgency that they never quite bubble up to the top of our to-do lists. Dental visits, exercise, healthy eating… the list could go on and on. The key is to stop bowing to the “tyranny of the urgent” and …

If all you have is a hammer, everything looks like a nail. You’re probably familiar with this paraphrase of The Law of the Instrument, a common adage whose simplicity conceals the complex relationship at its core. In fact, there is an intricate dance among a problem, its solution, and the tools available to those trying …

In days gone by, targeted advertising was a costly and time-consuming venture. For a brand to reach its desired audience, it would first have to commit to extensive market research, significant media spend, and an endless stream of calls and emails between its media buying agency and media sellers (publishers) claiming to reach the wanted …

The boycott of Google’s YouTube platform didn’t just crack the door open on digital advertising; it blew it off its hinges. Exposed to the spotlight of ire, analysis boomeranged around the industry and left data providers scrambling to provide better data for brand safe solutions. But all the new solutions and analysis overlook the fact …

Once upon a time (and it may still be that time in your organization) the marketing function in business-to-business companies wasn’t marketing in the fullest sense.  It was, at best, sales support communications. But as the B2B customer journey shifts away from one-to-one contact with a sales rep and toward an omnichannel path to purchase, …

Nearly 3 billion people worldwide are online.  When they want a product or service, they don’t wait for an ad to appear on television, scour magazine ads, or heaven forbid, pick up a phone book.  They go to the Internet and search via search engines or social sites, because these methods promise fast results and …

The world is filled with process, efficiency, and order. The overburden of technology in our lives and a world of connected devices have washed us over with a discipline we supposedly didn’t have when life was less connected.  But what if I were to tell you that all that order and efficiency is not what …

Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted below, have a wealth of experience and knowledge to share; and have gained the respect of their peers through …

We are surrounded by waves of change fueled by rapid technological advances in every aspect of life. These waves of change are mounting into a tsunami of radical stimulus for massive disruption in our personal and professional lives. Technology enables everything to be copied, tracked, and everyone and everything is under surveillance. Facebook alone collects …

It takes a deft hand to manage marketing programs across a distributed organization like a franchise business with hundreds of local franchisees, or a bank or other business with multiple locations or branches. Technology can be your friend, whether it’s to help boost sales, protect your brand, optimize marketing campaigns or streamline workflows. Yet gaining …