Launching a new brand; rebranding to turn around a failing one; consolidating for a concerted market push; merging multiple entities together. What do these all have in common? Their end goals are all about success and growth. With this in mind, it should be obvious you need to focus on more than just building (or …

Imagine that you’ve just opened a regular newsletter from one of your favourite brands, and the first thing you see is a large banner with the company’s logo front and centre. Having read the email and scrolled to the bottom, you click through to that brand’s Twitter account only to notice that the avatar features …

As a new dad, I’ve learned very quickly that any sense of control you have is most likely an illusion. You may plan, organise and prep well, but then – life happens.  The same is true when you’re maintaining a brand identity – employees happen; customers happen; distribution channels happen; superfans happen; life just happens. …

In 1913, Henry Ford revolutionised manufacturing by introducing his first moving assembly line. Before this, cars had been put together one at a time. Automation enabled him to cut car prices, double the minimum wage of his staff and produce a shiny new Model T every 10 seconds of the working day. Good for consumers, …

It takes a deft hand to manage marketing programs across a distributed organization like a franchise business with hundreds of local franchisees, or a bank or other business with multiple locations or branches. Technology can be your friend, whether it’s to help boost sales, protect your brand, optimize marketing campaigns or streamline workflows. Yet gaining …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Chris Hall – Founder and Chief Executive Officer at Bynder Chris has over 15 years of hands-on experience building online businesses.  He has …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Mirko Holzer – Chief Executive Officer and General Manager at BrandMaker GmbH Both prior to and during his studies in computer science at …