What does a new reality mean to you? At H+K’s Creativity + New Reality on 26 September 2017, speakers explored this question and provided insight into the changing landscapes of business, PR, culture and consumerism. “The theme of this year’s conference is new reality. This is a theme that was unavoidable in my mind, given …

Personalization is the greatest, most brazen, overpromise in the world of marketing today.  Agencies promise to create personalized experiences for their clients’ customers, while brands clumsily serve up content in an assumptive manner hoping to increase conversion and relevance. Yet, nearly all efforts fall short.  Why?  And how can we make personalization consistently deliver increased …

The falling level of spam is a boon to marketers. Of course, less spam will only take an email marketing campaign so far. Targeting, messaging and timing are all crucial factors. Thankfully, technology, combined with data science, is making the job a little easier for marketers.