Brands who produce on a mass level understand that in a crowded marketplace, share of voice often equates to share of market. One tactic to amplify brand voice is to employ strategies that borrow from the concept of limited editions, rarefied and exclusive products and services that inspire cultish devotion from fans and followers. It …

Every company strives to build greater engagement and loyalty with customers, because customer lifetime value drives revenue and profitability.  Ideally, our customers are committed to our brand, and no longer consider substitutes. We are seeing more and more consumers establishing these “forever transactions” with their favorite companies, agreeing to subscription payments and sharing of personal …