As the conversation about Gen Z – aged 20 and younger – grows, it is clear that while in some ways they deepen Millennial trends, in others they are quite different. This is particularly the case with the guys who have completely turned what we thought we knew about them on its head. Millennial guys, …

The fashion industry has always relied heavily on marketing, advertising, and public relations to sell their brands, with tactics ranging from extravagant photo shoots, bold concepts in attention-getting advertisements, and participation in high-profile runway events and launch parties. Brands without big ad budgets never got off the ground, and brands without the chops to make …

Twenty-five per cent of millennials spend more than five hours a day on their smartphones, and over 60% shop on their smartphones every day. Known as a budget-conscious and discerning generation of consumers, millennials know how to use technology to their advantage. The typical millennial is reliant on digital services and applications to enhance experiences …

I’m fascinated by younger generations and just how different they are from generations prior. You should be too. Generations Y and Z (Millennials and Centennials) represent a dramatic “C” change where a new genre of “Connected” consumerism is forcing business as usual to cater to an always-on, accidentally narcissistic, empowered, informed, demanding, and counterintuitive generation. …

Following its launch on July 6th, 2016, Pokémon Go quickly became a global sensation, breaking app download records within its first week. By the turn of the year, its creators, San Francisco-based software developer Niantic labs, had generated $1 billion in revenue. As a result, summer 2016 was seen by many as the breakthrough moment …

Creativity in the workplace has always been highly prized, especially in sectors like PR, advertising and marketing. However, some agencies are starting to wonder whether the creative ambitions of a new generation of workers could be a cause for concern, with more and more employees now showing a commercial interest in projects outside of work. …

For many Millennials, the group born between 1980 and 2000, owning a home is a distant dream. A large number have also passed on the traditional rite of passage of the adolescent and chosen not to learn to drive cars. And while they seem to share the passion of their predecessor – Generation X – …

When it comes to the favorite brands of millennials, most marketers can easily rattle off a list of Gen Y darlings – predictable names like Instagram, Sephora, Shake Shack and reddit. But according to the results of the latest Prophet Brand Relevance Index™ (BRI), we should broaden our perspective. It turns out millennial consumers are …

The marketing field has long had an obsession with Millennials – worrying about them, over-analyzing them, complaining about them, even making fun of them.  As such, the world has been indoctrinated with the concept that young people are overly optimistic, trophy-getters with an unrealistic view of fame, future success and the value of their own …

Understanding people and their behaviour is an essential part of successful marketing; without this, no matter how big the budget or how creative it is, a campaign can seriously miss the mark. In recent years, marketing teams have spent a great deal of time looking at ways to engage with Generation Y, in particular, as …