Delivering exceptional customer experiences is a narrative that has prevailed over the last few years. Adherence to this standard is mostly driven by two fears, losing your list of existing customers, particularly when switching costs are low, and lastly the comparably higher cost of recruiting new customers. As a business, you obviously want to avoid …

All organisations – start-ups or long-standing blue chip companies – would state that collaboration is key to their success. Increasing shareholder value, raising seed capital, or launching an IPO all depends upon great partnering. The ability to partner successfully can be hampered sometimes, by the race to the finish line. Leaders are advised to make …

The tremendous opportunities afforded by international sporting events means that brands are often fighting to come up top in this highly competitive arena. As marketers, we shouldn’t forget that much like for athletes, it pays to play to your strengths. Here I’ve outlined five rules for brands to follow when considering aligning with a sporting event: 1. …

Like Swiss Army knives, ‘one-stop’ shop agencies can provide digital marketing and brand leaders with multi-functional support in challenging global environments and help them move faster with lighter bags. What should you consider when choosing one?

When people talk about partnerships, the focus is normally on what comes before the handshake. For a partnership for be successful however, you need to focus on the long term – the part after the handshake.