Social media marketers often say that content is king. While content is seen as the driving force behind social media efforts and KPIs of social are often linked to how well content performs, we need to take a step further in understanding the behaviour of a brand’s social media community. People are the driving force …

As IoT branches out over the next few years, transforming the way consumers live, work, and think, we will enter the age of ubiquitous computing. By 2025, there will be more than 100 billion connected devices – that’s 14 for every person on the planet – generating a revenue of almost $10 trillion. The scale …

Hoteliers and their marketing departments face a number of challenges when it comes to attracting guests to their premises. The biggest of these is dealing with the online travel agents (OTAs) where many guests make their bookings. While being included on the listings for these websites offers good visibility, it also comes at a hefty …

Marketing is about so much more than turning a prospect into a sale: it is about getting inside the mind of the consumer, and turning an indifferent, disinterested person into a loyal, long-term customer who is passionate about your brand. Incentives are one of the most effective ways of doing this – but only when …

In the world of targeted marketing, we often tread the line between being personalised and being personal. On the one hand, using a consumer’s data can lead to marketing that is tailored to the individual, helping them to cut through the noise and get to the products or offers relevant to them. However, if that …

The phrase “big data” most commonly might be associated with the tech side of marketing – analytics broken into charts and spreadsheets. But marketing executives should consider another aspect of digital marketing when putting analytics insights to use: the creative side. The trick is marrying digital and creative into one seamless marketing campaign. Collecting and …

You only need to rewind about 15 years or so to remember a time when marketers were limited to communicating with their audiences across just three channels: Television, newspapers, and mail. This meant that marketers could communicate the same message across all three platforms with minimal detrimental impact, but the explosion of new channels and …

If your business is not up to speed on offering consumers a personalized digital experience, then it’s time to catch up quickly. Personalization is no longer trendy or optional. On the contrary, personalization is rapidly becoming a consumer expectation. Businesses are seeing the rewards of capturing and analyzing data, which includes both consumer advocacy and increased revenues. They …

Online shopping is becoming increasingly personal. According to an Accenture Study, 75% of online shoppers prefer to buy from retailers who recognize them, provide them with relevant product recommendations or remember them personally. This is especially true for e-commerce verticals that, in the brick-and-mortar world, require heavy in-store associate assistance for a purchase to occur, …

There are many innovations that are rapidly changing the landscape of the contact center. From being able to offer an omnichannel customer experience across multiple channels to internet-enabled devices connecting directly to contact centers to provide proactive service, One of the most interesting innovations that is being increasingly discussed by visionaries and industry experts is …