It’s no secret that technology is revolutionising consumer and brand interaction. In most cases, consumers are changing their behaviour faster than most retailers can adapt their marketing strategies. Marketers must engage savvy shoppers across a plethora of channels, the competition is intense, and customer satisfaction and retention have become top priorities for most brands. , …

It’s ‘Open Mic’ night! In this packed-out session, we have 16 global brand, marketing and business experts – each sharing their insights on what it takes to achieve success on the global stage… – – – – – Colin Strong @Colinstrong Head of Behavioural Science at Ipsos www.ipsos.com Forge Data-Driven Experiences We now live in …

As human beings, our brains are intrinsically wired to connect with others. This explains why smartphones and tablets are so popular and widely used. They provide us with a window into the lives of other people and allow us to make contact with those people at the touch of a button. The addiction is so …

Personalisation is crucial in the Digital Age, not only to compete with other brands and retailers but to keep up with the increasing consumer demand for truly individualised offerings. Consumers already have high expectations for brands, with companies like Amazon and Netflix setting the personalisation benchmark. 63% of consumers want to receive individualised communications from …

When was the last time you asked your computer something? There’s Siri, Google, and Cortana of course, but these systems, clever as they may be, are the thin end of a newly emerging wedge of remarkable new approaches to computer learning and marketing. If you need proof that we are entering a new era of …

When I was young, I could walk into my hometown bank or post office with my parents and the director, teller or clerk would know them by name.  They might even ask how I was doing in school or on my baseball team.  Going back a few generations, the general store was a center of …

With 1 in 4 consumers willing to pay more for a bespoke product or service, it’s clear that marketers stand to make great gains from tailoring their marketing efforts at the individual level. Personalised marketing once meant a name placeholder at the start of an email but now, with the wealth of data at their …

As Benjamin Franklin once wrote to a friend, “In this world nothing can be said to be certain, except death and taxes.” It’s an apt phrase to use when considering the complexity of marketing anything (except perhaps funeral services) to thousands of individuals, each with their own hopes, aims, preferences and aspirations. However, there are …

The environment for brands marketing to consumers has never been more complex or challenging. The disruption of online shopping, the proliferation of social networks and the increasing use of mobile phone technology, have created a seismic shift in how consumers shop and how they interact with brands. The ability to compare like-for-like online has put …

Are you really ready to engage buyers in real time? Don’t get me wrong – I’m extremely excited about the benefits of marketing to buyers at precisely the time and place where they are ready to listen to us. Sometimes I even imagine the possibility of solving John Wanamaker’s century-old question about which half of …