Psst, want a peek into the future? It’s pretty simple – it’s all about context. We’re on the way, but picture this: Search engines truly know which articles, blogs, memes, and videos you’ll love the most.  They’ll send you these recommendations, but don’t worry.  It’s nothing like spam.  It’s all relevant, helpful, and right up …

According to recent statistics, a massive 94% of businesses now say personalisation is critical to the success of their marketing activities. However, when most marketers refer to personalisation they usually focus their efforts online. Offline personalisation can often become an afterthought, due to the relative ease of personalising a consumer’s online experience. However, Today’s customers …

Consumers now spend more time on mobile devices than desktops, according to Smart Insights. Though mobile marketing campaigns can be a low-cost way for businesses to connect with customers and gain invaluable insights about their purchase pattern, mobile campaigns are a newer form of customer contact that aren’t always intuitive. In fact, your biggest question …

Blame selfies, social media, fast food or any myriad of factors that have shaped our modern instant gratification lifestyles, but consumer expectations are higher now than ever. Life in the age of rapid customer feedback – from Yelp reviews, to trending topics, to shared recommendations – has led brands to recognize that, on a fundamental …

Today’s businesses will find fierce competition from hobby rooms in suburban dwellings across the globe. The competitive advantage in the future will go not to companies that provide the best products, but to those that provide the best experiences.

How can brands create loyalists for the long haul? From Apple enthusiasts to football team fanatics, the common thread is emotional engagement. This article outlines three must-have storytelling components that are particularly well-suited for winning the customer lifecycle.

Mobile marketing is no longer a somewhat hazy glimpse into the future.  It is the present and here to stay.  It is also raising the bar for marketers.  According to statistics released by Marketing Sherpa, 25 percent of all search volume stems from mobile devices.  Furthermore, Google and BIA/Kelsey estimate that mobile searches will exceed …

If you asked your colleagues why they or your organisation have recently lost business to a competitor, what would they give as the most common reason? When I’ve asked clients or audiences the same question, without fail the immediate response is ‘price’ – and that happens pretty much anywhere in the world I happen to …

It’s All About The Customer Experience. With the advent of the digital age, today’s retail shoppers are informed, instrumented, interconnected and now in control of the path to purchase. Due to this, marketers around the world are trying to figure out the right strategies, marketing mix and approaches for the omnichannel shopper – a shopper …

When you walk into a “Main Street” store your brain is being manipulated from the moment you walk in. Store owners can control the colours, the lighting, the temperature and a host of other factors to make you want to buy. Indeed, even the kind of floor covering that you are walking on has an …