There are many things in life that, while ranking high in importance, are lacking enough in urgency that they never quite bubble up to the top of our to-do lists. Dental visits, exercise, healthy eating… the list could go on and on. The key is to stop bowing to the “tyranny of the urgent” and …

What does your brand want to be when it grows up?  An important question – one every entrepreneur and marketer should ask. And, more importantly – how do we get there? Rebrand, rebirth, or a coming-of-age, every brand goes through stages of growth and decline in its (hopefully) never-ending lifecycle.  When it comes time for …

Even though we recently celebrated the 14th anniversary of Facebook’s launch, there is still a great deal of trepidation and a general lack of basic knowledge about what social media can do for business. After an 11-year career managing PR and social media on behalf of the world’s largest real estate franchise network, I believe …

The mere thought of taking a vacation can be a workaholic’s worst nightmare. Contrary to its meaning, the word “vacation” often elicits far greater feelings of fear, anxiety, and powerlessness for many in today’s fast-paced and hypercompetitive business climate. Just because certain individuals decide to take time off does not mean businesses can necessarily afford …

Content is king – as long as there is a kingdom to follow you.  So, if you want to build a kingdom of loyal customers, then you need a content strategy, right? Many brands, like many kings, try to survive in their ivory towers belting out their force-fed messaging – ‘buy our product’, ‘attend our …

What’s the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video, and data) in concert with traditional marketing programs.  And by best-in-class I mean someone who is driving real results. So what does that look like?  What might great content marketers know …

A brand makes a promise to its customers, your customer experience keeps that promise – but the issue is many times it doesn’t, as the branding team and the operations team are in different silo’s.  Brand managers know that making promises is easy; delivering on them is where the work begins.  As such, it is …

For global organisations, embracing market diversity, attitudes, and cultural preferences has long since ceased to be a ‘nice to have’ element that sat passively behind the global brand strategy; it is now an essential part of any brand program. The rise of ‘glocal’ (global vs local) campaign preparation and localisation has become the imperative. There …

It seems like every day, I’m seeing an advertisement for the position of Chief Customer Officer.  Although not nearly as ubiquitous as many other occupations, it’s indicative of the importance many companies now place on the customer and ensuring that their experience in dealing with the organization is positive, regardless of where in the buying …

Don’t let a lack of consistency and poor brand quality assurance derail you on the path to long-term success. Your brand needs consistency, it needs protection, it needs a guardian…