To get a good idea of how quickly perspective can change, just consider how you feel when waiting to cross a street. You get annoyed when cars fly by, yet when you’re the one behind the wheel, you, too, might floor it and zoom past pedestrians. Hypocritical, right? Well, it’s a trap we all fall …

You’ve probably noticed that ‘Buy one get one free’ and ‘2 for 1’ deals seem to be disappearing from high-street stores. Well, you’re not imagining it.  Market research firm IRI recently revealed there’s been a 25% decrease in the number of special offer products available in store. The average number of grocery lines on promotion …

The retail industry has always posed unique challenges for marketing executives, and the current environment is arguably the most challenging yet. Today’s Millennials and Gen Z shoppers, having grown up with mobile devices in hand at all times, demand and expect complete price transparency on all items, 24/7, and are less loyal than earlier generations …

Price sensitivity and how it is affected by package design, size, and shelf layout is an interesting phenomenon that can be precisely measured using eye-tracking technology. This methodology for measuring price sensitivity can be applied to brands and categories across all retailers. The key data lies in measuring ‘fixations’ – how long one’s eyes focus …

While learning from your mistakes is a good thing, smart companies learn from others mistakes. Here’s your chance to learn from the seven biggest mistakes companies commonly make with existing clients. How many are you guilty of?

Pricing is much more than just saying “How Much”. Are you hurting your brand and your profits by sending the wrong unconscious messaging to prospective purchasers? Would a few pennies lower or higher make a big difference? Is your pricing presented in the right way? Learn how to win the “Brand Price Game”.

I recently suggested an unconventional idea to my consulting team.  I proposed that we tell our clients and prospective clients this: We are the high price leader.   NOBODY charges more than us. In fact, if you find a company that charges more, we will gladly match their higher price AND add an additional 10%! …