You’ve probably noticed that ‘Buy one get one free’ and ‘2 for 1’ deals seem to be disappearing from high-street stores. Well, you’re not imagining it.  Market research firm IRI recently revealed there’s been a 25% decrease in the number of special offer products available in store. The average number of grocery lines on promotion …

The retail industry has always posed unique challenges for marketing executives, and the current environment is arguably the most challenging yet. Today’s Millennials and Gen Z shoppers, having grown up with mobile devices in hand at all times, demand and expect complete price transparency on all items, 24/7, and are less loyal than earlier generations …

Understanding people and their behaviour is an essential part of successful marketing; without this, no matter how big the budget or how creative it is, a campaign can seriously miss the mark. In recent years, marketing teams have spent a great deal of time looking at ways to engage with Generation Y, in particular, as …

The race to keep a company’s brand intact and consistently relevant is no small feat – particularly in today’s retail environment of rapid and tectonic changes. Long-cherished assumptions in retail are under unrelenting attack. Retailers must face daunting challenges head-on, or risk becoming irrelevant. Today’s shoppers carry the store with them wherever they go. They …

Social media may be the ‘new media’ and the laws around it may still be evolving, but the regulatory bodies in the US and UK both agree – transparency is still the key. Is lack of disclosure in your social media competitions and influencer marketing leading to a mislead consumer?

It should come as no surprise to even the most casual observer of retail trends that promotional activity has increased substantially over the past few years.  What may not be as apparent is that the increase in promotional activity has not had the desired results.  The frenzy of promotions may, in fact, be driving retailers …