Artificial Intelligence (AI)-driven user interfaces are the most recent trend in digital transformation. For end users, voice-driven chatbots provide a streamlined interface to accomplish a task in a fun, engaging, informative, intelligent manner – and for brands, they represent a chance to engage their customers better, ultimately leading to increased loyalty and new revenue opportunities. We know …

It’s no secret that a good (or bad) website has the power to significantly impact on a brand’s reputation, sales and profits. There have been enough studies on online shopping, the ‘browsing journey’ and the importance of good design for even the most traditional organisation to know that the formula is simple: an engaging and …

In 1913, Henry Ford revolutionised manufacturing by introducing his first moving assembly line. Before this, cars had been put together one at a time. Automation enabled him to cut car prices, double the minimum wage of his staff and produce a shiny new Model T every 10 seconds of the working day. Good for consumers, …

It takes a deft hand to manage marketing programs across a distributed organization like a franchise business with hundreds of local franchisees, or a bank or other business with multiple locations or branches. Technology can be your friend, whether it’s to help boost sales, protect your brand, optimize marketing campaigns or streamline workflows. Yet gaining …

We focus on the assets that we believe make up our brand. Logo, color, imagery, messaging. Those things are certainly important; they contribute to the core of your brand understanding. But those pieces are only parts of the brand. Not too long ago, I worked with a private jet service on their brand and customer …

Don’t let a lack of consistency and poor brand quality assurance derail you on the path to long-term success. Your brand needs consistency, it needs protection, it needs a guardian…