In many ways, it is no surprise that situations that reflect abuse of power have come to light in various industry sectors. The pervasiveness of questionable behaviour by those in positions of power is also not shocking. Courageous women who have publically shared their stories are our role models. Their boldness has allowed so many …

In my opinion, a good organisational culture creates an atmosphere for your staff to give you the best of their abilities. In other cases, because they believe so much in the common cause they’re willing to give you better than their best. Most organisations feel that this is fulfilled through indoctrination, forcing all staff members …

CEO’s have been prominent figures in business for as long as they’ve existed, but starting in the 1980’s something else began to happen too. After Hollywood gave us Gordon Gecko and Miranda Priestly, reality seemed to fight back. Inspirational CEO’s like Steve Jobs, Richard Branson, and Vicki Escarra (to name but a few) changed the …

#AgencyLife attracts dedicated, type A, work-hard-play-hard people, so it’s not uncommon for advertising agencies to suffer from the challenges that go along with hiring people who want to go into advertising. The things that make working at an agency great, and that make those who chose to work there great at their jobs, can also …

Often, when we think of brand strategy, we think of our customers in terms of how they perceive us as a company, product, or service. And when it comes to communicating and interacting with customers, there’s always a brand strategy guideline that guides organizations through every step of the way. However, as times have changed, …

Creativity in the workplace has always been highly prized, especially in sectors like PR, advertising and marketing. However, some agencies are starting to wonder whether the creative ambitions of a new generation of workers could be a cause for concern, with more and more employees now showing a commercial interest in projects outside of work. …

As wave after wave of new digital technologies crash down on society, changing the behaviours and expectations of consumers and creating new opportunities to engage audiences, many charities are struggling to keep up. A lack of resources, legacy IT systems, densely layered organisational structures and internal cultures that are traditionally resistant to change are some …

The two most prevalent reasons B2B organizations have been slower to adopt social media practices in comparison to B2C companies are, a lack of ability to measure results, and the mindset that social media “doesn’t apply in our niche industry.” In fact, for many B2B organizations, the teenager characterization is being generous. The fact is …

This is the era of disruption – an unavoidable, sometimes uncomfortable, always immensely powerful force.  Businesses underestimate it at their peril.  But a conscious effort to harness this energy polishing an internal brand, attractive to employees, and an external brand, irresistible to customers, can reap big rewards. Employees Ain’t Happy (Ain’t Nobody Happy) As a …

The latest research into management in the digital sector has revealed that 57% of managers feel the industry is suffering due to too much focus on hard skills. Clearly, something needs to alter to turn this on its head. Often, an unhappy workforce reduces productivity, which is a grave concern in an industry that employs …