In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketing strategy can be a …

The main ingredients for high-quality, engaging content are well known: clean, coherent writing, illustrative visuals, and a keen desire to solve the user’s problem. But when there’s a long line of brands out there with a similar proposition, it’s hard to get your message out there efficiently and effectively. Here are five key factors you …

Marketers still think of content marketing as an SEO tactic. As a result, content marketing remains in the hands of SEO consultants who are more inclined towards mechanistic processes, rather than delegating control to the marketing or PR department. This mindset misses out on a major branding opportunity for positioning a company leader as an …

In the wake of realizing that Google, even with all of its impressive tools, failed to prevent all ads purchased programmatically from appearing alongside terrorist and hate group content, what’s the next move for brands (and for ad tech)? Will the subsequent boycotts – through which brands are rightfully voicing outrage at having been exposed …

It takes an army to publish a web page for most big brands.  Someone represents editorial, creative, UX, design and there might be an engineer if the page requires a fancy new widget.  The smart companies also include someone from SEO to review the page and ensure it is deployed in a search engine discoverable …

Psst, want a peek into the future? It’s pretty simple – it’s all about context. We’re on the way, but picture this: Search engines truly know which articles, blogs, memes, and videos you’ll love the most.  They’ll send you these recommendations, but don’t worry.  It’s nothing like spam.  It’s all relevant, helpful, and right up …

Over the past couple of years, we have seen the merger of social media and search engine optimization unfold.  How will social media impact SEO?  Is SEO dead?  The answers to these questions have been debated, tested and changed many times and by many different people.  So, whom should we believe? We should believe the …

One of the most frequently asked SEO questions we hear is: “What is the right mix of on-site and off-site activities?” Like most marketing related questions, the answer is: “It depends.” That being the case, this article will discuss the most important things the on-site/off-site SEO mix depends on. Understanding these variables will help you …

Search engine optimization (SEO) continues to be a highly effective form of Internet marketing, but companies can easily slip up and squander their investment. Here is a checklist of the 12 most important dos and don’ts to keep your SEO campaign generating a solid return, year after year. DO select the right SEO agency. Vet …