In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketing strategy can be a …

The main ingredients for high-quality, engaging content are well known: clean, coherent writing, illustrative visuals, and a keen desire to solve the user’s problem. But when there’s a long line of brands out there with a similar proposition, it’s hard to get your message out there efficiently and effectively. Here are five key factors you …

Local SEO is not just for “Mom & Pop” businesses. Ever since Google’s Pigeon Update, any business can take advantage of showing up in Google’s search results for search queries that have local intent. Being visible in local search is an incredible way to attract people who are ready to buy. According to the Google Think Study …

Marketers still think of content marketing as an SEO tactic. As a result, content marketing remains in the hands of SEO consultants who are more inclined towards mechanistic processes, rather than delegating control to the marketing or PR department. This mindset misses out on a major branding opportunity for positioning a company leader as an …

It takes an army to publish a web page for most big brands.  Someone represents editorial, creative, UX, design and there might be an engineer if the page requires a fancy new widget.  The smart companies also include someone from SEO to review the page and ensure it is deployed in a search engine discoverable …

Creating and implementing an SEO strategy requires vast amounts of hard work and sustained efforts. Once the initial hurdle is overcome and a brand realises the importance of SEO, it comes as great relief to finally feel as though progress has been made. The next obstacle is actually achieving results. That first glimpse of return …

Consumers now spend more time on mobile devices than desktops, according to Smart Insights. Though mobile marketing campaigns can be a low-cost way for businesses to connect with customers and gain invaluable insights about their purchase pattern, mobile campaigns are a newer form of customer contact that aren’t always intuitive. In fact, your biggest question …

Over the past couple of years, we have seen the merger of social media and search engine optimization unfold.  How will social media impact SEO?  Is SEO dead?  The answers to these questions have been debated, tested and changed many times and by many different people.  So, whom should we believe? We should believe the …

So you have decided that it’s time to go international, researched your markets, decided on the targets and now you need to localise your website.  Can you just run the site through Google Translate and hope for the best? Even if you navigate the tricky tasks of language, culture, product suitability and logistics; how do …

One of the most frequently asked SEO questions we hear is: “What is the right mix of on-site and off-site activities?” Like most marketing related questions, the answer is: “It depends.” That being the case, this article will discuss the most important things the on-site/off-site SEO mix depends on. Understanding these variables will help you …