Engagement. When we hear the word, we may think of a young man getting down on his knee and asking his true love for her hand in marriage. Or, we may think about our own engagement and the joy we felt at that one moment in time. Could it be we think of the buzzword …

Social employees offer today’s brands an incredibly effective new marketing channel, yet far too many organizations don’t know what to do with them. Over the past decade, social media has enticed brands as a low-cost platform with unprecedented access to customers and prospects.  Yet despite improvements in content delivery and metrics, most organizations are unsure …

I believe in the importance of leveraging social data to impact your organisation’s marketing efforts. In order to prove to other C-levels just how useful social data can be, a chief marketing officer (CMO) needs to be data-driven, regularly gathering data from social platforms and converting it into actionable insights. The next generation of social …

Because social media is 24/7, you need an army of employee champions to be your eyes and ears, and your passionate amplifiers.  However, you can’t simply tell people to be your social champions.  You have to earn their ambassadorship. The process begins with education and inclusion; getting your own employees to become a part of …

Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted below, have a wealth of experience and knowledge to share; and have gained the respect of their peers through …

Social media has not fulfilled its promise of revolutionizing marketing. It was seen to be a new medium that would create democratic dialogue over autocratic broadcast. Initially brands and advertising agencies were threatened by the power social media gave individuals. They feared a loss of control over the message. To some extent, that has happened. …

Social Command Center 1.0 For many organizations and brands – the early days of “social media” resembled both the Wild West and a gold rush all at once.  Brands realized that consumers, customers, and people in general, were empowered to say what they wanted about them.  And unlike conventional conversations, everything that was said would …

Social media… At this point in time, you would think – you would hope – that brands understood what it is, the importance, how to use it, and how not to use it.  But unfortunately, that’s still not the case.  Here it is: Social media is “media”.  It’s a newspaper, it’s a magazine, it’s a …

You’ve selected your social platforms, set up a social team, devised a killer social editorial calendar and slapped your logo (at the recommended dimensions, of course) where it needs to be, to mark your territory.  You’re all set for social media success… …kind of …not really… Yes, all of the above things are important, but …

As a long term supporter of social customer service, I’ve mixed feelings after almost a decade of brand involvement. It never scaled as we initially thought.  After an initial tranche of brands who led the way and did a great job, there was silence.  Too many brands remained scared of getting involved with their customers …