Social media marketers often say that content is king. While content is seen as the driving force behind social media efforts and KPIs of social are often linked to how well content performs, we need to take a step further in understanding the behaviour of a brand’s social media community. People are the driving force …

In an increasingly digitized and connected world, brands in all industries feel the pressure to invest money into creating unique and memorable social media accounts and experiences to increase their brand and business performance.  However, creating a stand-out brand experience through social media is easier said than done. One size does not fit all, and …

The social media tools and techniques we have at our disposal are making marketers smarter, more effective, and more efficient each day, making days of “post and pray” a thing of the past. Or, at least, one would hope. The truth is, when it comes to social media marketing, a brand’s first priority must be …

Creating a marketing strategy that adds clear value to a business’ growth and development is essential, but, while this notion may seem obvious, marketers of even the highest calibre often struggle to build a fully-rounded, integrated plan tailored to their audiences’ needs. Before sitting down to compile a strategy, we must consider who the customer …

There is a surplus of information in the marketplace, and it’s only increasing.  With the proliferation of mobile devices coupled with internet penetration and social media adoption, there is no shortage of brands interrupting consumers with content overload. This doesn’t even include the conversations that consumers have with their friends through text, email, Snapchat, WhatsApp, …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Mark Young – Chief Marketing Officer, Sysomos Mark has more than 20 years of experience as a marketing executive and general manager with …

Social Command Center 1.0 For many organizations and brands – the early days of “social media” resembled both the Wild West and a gold rush all at once.  Brands realized that consumers, customers, and people in general, were empowered to say what they wanted about them.  And unlike conventional conversations, everything that was said would …

Today, organizations use social channels like Twitter, Facebook, Pinterest, and now even Snapchat, to share messages and engage with customers in a more intimate and personal way than is possible through traditional marketing channels.  Because the world of digital media evolves so quickly, This means that to keep from falling behind, organizations need to continually …

It is impossible to open a social network these days and not see the stream of images, videos, and graphics that dominate the experience. In fact, according to a survey by Harvard University, Snapchat is the fastest growing platform among Millennials, with Instagram close behind.  And while Facebook still reigns king as the most widespread …