Social media marketers often say that content is king. While content is seen as the driving force behind social media efforts and KPIs of social are often linked to how well content performs, we need to take a step further in understanding the behaviour of a brand’s social media community. People are the driving force …

About 1.65 billion social media users are active worldwide, and 1 million new accounts are created every day. Social media has proven to be fertile territory for advertisers, and as the user base grows, so does the value of that ad space. Combined digital spending by just U.S. media and entertainment companies was $7.34 billion …

The social media tools and techniques we have at our disposal are making marketers smarter, more effective, and more efficient each day, making days of “post and pray” a thing of the past. Or, at least, one would hope. The truth is, when it comes to social media marketing, a brand’s first priority must be …

Social media poses so many questions. Where do you post? When do you post? What do you post? How do you post it, and how often? Why? There are answers. And here I will collate for you the common wisdom of when, what, where, why, how and who you should post to on different social …

Creating a marketing strategy that adds clear value to a business’ growth and development is essential, but, while this notion may seem obvious, marketers of even the highest calibre often struggle to build a fully-rounded, integrated plan tailored to their audiences’ needs. Before sitting down to compile a strategy, we must consider who the customer …

It takes an army to publish a web page for most big brands.  Someone represents editorial, creative, UX, design and there might be an engineer if the page requires a fancy new widget.  The smart companies also include someone from SEO to review the page and ensure it is deployed in a search engine discoverable …

Social media… At this point in time, you would think – you would hope – that brands understood what it is, the importance, how to use it, and how not to use it.  But unfortunately, that’s still not the case.  Here it is: Social media is “media”.  It’s a newspaper, it’s a magazine, it’s a …

All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.

Even though we recently celebrated the 14th anniversary of Facebook’s launch, there is still a great deal of trepidation and a general lack of basic knowledge about what social media can do for business. After an 11-year career managing PR and social media on behalf of the world’s largest real estate franchise network, I believe …