Technology. It’s all around us. Here to (supposedly) make our lives better, both personally and professionally. Sometimes it does, and sometimes, let’s face it, it’s just a bad case of ‘shiny new thing syndrome.’ As we’ve been preparing the Technology Issue of Brand Quarterly, I’ve spent a lot of time considering what technology means to …

Following its launch on July 6th, 2016, Pokémon Go quickly became a global sensation, breaking app download records within its first week. By the turn of the year, its creators, San Francisco-based software developer Niantic labs, had generated $1 billion in revenue. As a result, summer 2016 was seen by many as the breakthrough moment …

In banking today, the advice of Theodore Levitt (an American economist) holds true: people don’t want a quarter inch drill, they want a quarter inch hole. Banks must solve a problem not sell a product. To do this, they need to be customer-centric, understand the customer journey and the different touch points, and offer customer …

Sixty percent of people think chatbots will make companies feel less human. But industry insiders disagree. Back in January 2016, Chris Messina (tech guru and inventor of the #hashtag) predicted: Computer-driven bots will become more human-feeling, to the point where the user can’t detect the difference, and will interact with either human agent or computer …

With technology evolving seemingly at the speed of light, it can be difficult to keep up with the latest trends. Just when you feel like you’re up to date with current trends, it turns out that you’re actually one step (or perhaps a few steps) behind everyone else. Fear not, new isn’t always best. There …

I was listening to a podcast recently about how meaningful moments in our lives have become less salient because we are so busy capturing and sharing those moments that we don’t actually deeply experience them.  It got me wondering if we, as a society, are at a point where grabbing ahold of the moment to …

Do your mobile and online marketing campaigns go dark just when your target customers are ready to buy?  If you are a multinational brand whose digital marketing efforts stop working in places where Internet access or smartphones are the exception, rather than the norm, you may be missing the chance to reach more than half …

Contrary to popular belief, if you want to take a peek into the future, you do not need to hop in a DeLorean like Marty McFly and Doc Brown to prepare yourself or your business to unlock those game changing opportunities.  Successfully anticipating the future of technology and the tangible benefits this new age of …

“Global web content is like kudzu, the Japanese weed that climbs over trees or shrubs and grows so rapidly that it kills them”. That’s how Deb Jul described her frustration in 2008.  As Web Content Manager of Online Computer Library Center (OCLC), she saw the organization’s website grow from English-only in 1995 to nine languages …

Mobile marketing is no longer a somewhat hazy glimpse into the future.  It is the present and here to stay.  It is also raising the bar for marketers.  According to statistics released by Marketing Sherpa, 25 percent of all search volume stems from mobile devices.  Furthermore, Google and BIA/Kelsey estimate that mobile searches will exceed …