The simple adage “think like your customer” might have guided business decisions since the world’s first sale was made, but these four words are charged for companies operating on a global scale. Not only do global brands need to adapt to the rapidly evolving digitization of multiplying customer touchpoints, but in delivering their message, there’s …

Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted below, have a wealth of experience and knowledge to share; and have gained the respect of their peers through …

It’s ‘Open Mic’ night! In this packed-out session, we have 16 global brand, marketing and business experts – each sharing their insights on what it takes to achieve success on the global stage… – – – – – Colin Strong @Colinstrong Head of Behavioural Science at Ipsos www.ipsos.com Forge Data-Driven Experiences We now live in …

Providing meaningful insights for clients stems from an ability to do two things: finding out what really matters to stakeholders, and then measuring how much it matters. Across multiple industries including retail, food, and health, I see an increasing recognition that leveraging data can result in a much clearer understanding of market landscapes. The phrase …

How many times do you encounter a piece of truly groundbreaking thought leadership content? Something that contains an insight or an idea that pushes the boundaries of current thinking, and in turn, makes you reassess your own? I’m going to take a punt and assume it’s not that often. Which is ironic, really, given the …

There I was, (ironically) sitting in my Facebook feed. The death of Instagram for brands, posted by the publisher Techcrunch, appeared organically in my feed, and then it was re-posted by my good friend in a social media group discussion.  The irony hit me hard. Here’s why. 1.  On What Planet Do Brands Get To …

Everyone knows that marketing has changed dramatically over the past decade.  Indeed, it continues to change rapidly today.  While there are many contributing factors to the whirlwind we’re experiencing — search, social, mobile, content, big data, and so on — we can sum it all up in one phrase: digital disruption. This has caused an …

By now we have come to accept that social media is the most powerful form of communication in our present time. Real-time activation, deep personal data, mobile engagement, and over a billion people within reach mean that marketers must master these platforms or switch careers. Whether you are a marketer that remembers MySpace or one …

Believing those individuals who go above and beyond for their brand deserve more credit, we called on our readers, to let us know who they see as true Brand Champions – within their company, or the marketplace at large.  Our readers have spoken, and from their nominations, we have selected a group of 40 outstanding …

In the marketing world, the ability to influence the behavior of others resides at the core of the marketer’s mission and, as such, is a powerful and coveted personality trait among individual marketers. Perhaps nowhere is this quality as important as it is within the CMO role. After all, it is the CMO who is …