It’s easy to forget that we are part of something much bigger than ourselves. That for all the freedom we have to shape our businesses, that freedom exists within the confines not just of our immediate world, but within the limits of our Solar System, which orders everything we do. Does this sound too “far …

For a while now, we’ve been hearing how important it is to be customer-centred, particularly for large corporates. Cliché terms such as ” the customer is king” and “customer experience is the new brand image” come to mind, as well as other concepts such as how “it costs six times the effort to acquire a …

At this point, it is almost impossible for you to have not heard about how Bitcoin, and the blockchain technology that underlies it, are changing the world. There are lots of Bitcoin investors and companies based on blockchain, and the trend is still growing rapidly. Just as it has the potential to transform the finance, …

Mantras For Marketers To Live By We’re nearing the end of the year, which means it’s time for the 2016 edition of your ‘50 Marketing Thought Leaders Over 50’. Each of the Marketing Thought Leaders highlighted below, have a wealth of experience and knowledge to share; and have gained the respect of their peers through …

Over the last ten years, the dynamics of retail have fundamentally changed. We’ve now entered a new era, one where the consumer reigns supreme, resulting in far-reaching impacts on retailers and brand manufacturers. Companies in the retail and shopping industries – retailers and product manufacturers alike – need to understand these changes and act promptly …

What time is it?  Your heart’s racing and beads of sweat are rolling down the sides of your temples. You’re gridlocked.  A slip-up now is bad news, but failing to make a decision might be even worse. No one wants to make a mistake.  Only, nothing could be more human than making mistakes, yet we’re …

In the documentary The Story of Content: Rise of the New Marketing (26:54 mark), River Pools & Spas Co-Owner Marcus Sheridan shares the following about their turnaround from near bankruptcy to becoming the global leader in fiberglass pool education: “The moment we stopped saying, ‘We’re pool builders’ and started saying ‘We are the best teachers …

Celebrating And Learning From Experience… following on from last year’s hugely popular list, we are proud to bring you the 2015 edition of your ‘50 Marketing Thought Leaders Over 50’. This list, composed entirely from (a record number of) nominees submitted by our readers, sees many familiar names and a number of new entries in the mix.

The leadership, culture and business model of a brand have never mattered more than now. It’s time to consider the “because effect” of your brand in the hearts and minds of buyers and the general public.

How can a 6-year old company offering an on-demand car service (if you haven’t heard of them, they go by the name of Uber) be worth $40 billion?  And why is Priceline worth as much as Ford Motor Company (about $60b), all within the space of a bit over a decade, yet manages to generate …