Disruptive technologies like augmented reality (AR), virtual reality (VR) and high-velocity marketing platforms are on the rise. They are being used as the gas that fuels the customer engagement engine to drive memorable user experiences globally. The hope is that customers will intrinsically tie the feeling of innovation, excitement and efficiency that they’ve obtained with …

It is critical for an organization to ensure they are engaging with their target consumers through every possible means. Almost every category is, in some way or the other, trying to maximise the connection with their consumers and introduce new and innovative ways to do so. But in most cases, it backfires. To me, AR …

I am a strong believer in virtual reality as a force for good for the drinks and food industry. When you are standing in the supermarket aisle or at a bar, confronted with endless brands that are in many ways very similar, what is it that will make you decide on one over another? You …

Virtual reality – the long-anticipated technology promising to offer user experiences within entirely novel realms – is, at long last, arriving for the masses. With headset-based VR solutions like the Oculus Rift, HTC’s Vive, and PlayStation VR, virtual reality is beginning to meaningfully hit the mainstream and capture the public’s imagination in a big way. …

Across many different industries, brands and storytellers have recognised the power of video content and the opportunities it provides for greater customer engagement. More recently, some brands are taking this medium even further, thanks to the arrival of Virtual Reality. Virtual Reality (VR) is an immersive multimedia experience that stimulates the individual’s physical presence in …

This year is poised to be the year of Virtual Reality (VR) for brands. In fact, it’s predicted that this will be the VR industry’s first billion-dollar year – with the potential for market growth of up to 150 billion by 2020. And VR isn’t just for gamers anymore – brands of all types and …