As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …

It’s no secret that a good (or bad) website has the power to significantly impact on a brand’s reputation, sales and profits. There have been enough studies on online shopping, the ‘browsing journey’ and the importance of good design for even the most traditional organisation to know that the formula is simple: an engaging and …

Hoteliers and their marketing departments face a number of challenges when it comes to attracting guests to their premises. The biggest of these is dealing with the online travel agents (OTAs) where many guests make their bookings. While being included on the listings for these websites offers good visibility, it also comes at a hefty …

The nature of online customer acquisition is changing at a rapid-fire rate.  Globalisation has become a galvanising force, leading many companies down the path of localisation to reach new international markets.  A critical piece of the global expansion puzzle is website translation.  However, translating the company website has historically not always been an easy endeavour.  …