With technology evolving seemingly at the speed of light, it can be difficult to keep up with the latest trends. Just when you feel like you’re up to date with current trends, it turns out that you’re actually one step (or perhaps a few steps) behind everyone else. Fear not, new isn’t always best. There …

When it comes to the business of branding, you’ve got to look good to get ahead. Let’s be real: standing out from the pack these days can be tough.  Simply smacking together a logo from 99designs isn’t enough to differentiate yourself.  Good branding isn’t a luxury for people dabbling in aesthetics; it’s a necessity for …

Over the past few months we have seen the gradual launch of a range of new gTLD’s (generic Top Level Domains). Some are industry or geographic specific, but others are creating more concern.

Search engine optimization (SEO) continues to be a highly effective form of Internet marketing, but companies can easily slip up and squander their investment. Here is a checklist of the 12 most important dos and don’ts to keep your SEO campaign generating a solid return, year after year. DO select the right SEO agency. Vet …

Mobile marketing is no longer a somewhat hazy glimpse into the future.  It is the present and here to stay.  It is also raising the bar for marketers.  According to statistics released by Marketing Sherpa, 25 percent of all search volume stems from mobile devices.  Furthermore, Google and BIA/Kelsey estimate that mobile searches will exceed …

When you walk into a “Main Street” store your brain is being manipulated from the moment you walk in. Store owners can control the colours, the lighting, the temperature and a host of other factors to make you want to buy. Indeed, even the kind of floor covering that you are walking on has an …