Jane began her career at database company NDL now Acxiom, 20 years ago before moving into the agency and consultancy sectors. At Evans Hunt Scott, she had direct experience of ground-breaking, data-driven marketing initiatives with Tesco Stores and British Gas. Followed by stints at the Faulds Group – working on a dealer database for Mitsubishi Motors – and Tangible Direct. She then ran her own data strategy consultancy, working on projects for Thomson Holidays, Boehringer Ingelheim, Habitat and The Carphone Warehouse. She joined ais London as Head of Data Planning in 2011, and has worked on data strategies for all its clients, including O2, EDF Energy, AOL, and Capital FM.