How can we lead if we are looking down?  We cannot.  Leaders must look up.  Leading individuals and organizations who look up and ahead almost always have a strong brand.  So, let us focus on the word brand and how it positions us as a leader in the marketplace. We communicate a message in everything …

To effectively answer “So What? Why You? Who Cares?” we need to consider if we are focused on the right things in building our brand. Are we doing things the best way? Are we doing them for the right reasons? We need to look at what we should put on our start doing list and …

Would you buy from you? Many people struggle with this question only to find that their best response is a “maybe” or the noncommittal “it depends.” Huh? If you would not buy from you, why would anyone else buy from you? We live in a world that is overloaded with more information than can be …