Brand Quarterly Magazine ISSUE 28

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Brand Quarterly Magazine ISSUE 27

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Brand Quarterly Magazine ISSUE 26

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READ THIS ISSUE ONLINE NOW Featured In This Issue: From Journey Maps To Action: Designing A Better Customer Experience - Annette Franz, CCXP CEO | CX Journey Inc. Customers Are Irrational: Don’t Fight It, Embrace It - Colin Shaw Founder and CEO | Beyond Philosophy Rethinking The Customer Journey For The Experience Wave - Alberto Maestri ...

Get your brand up to spec… with the latest issue of Brand Quarterly. Artificial intelligence, mobile, enterprise VR & AR, disruptive thinking, social media mastery, digital globalisation, translation data & global content performance, influencer marketing in the B2B tech space, and plenty more from 20 wonderful contributors, inside the 90+ page ‘Technology’ Issue.

Target acquired: brand success. Strategy Incoming… with the latest issue of Brand Quarterly. Brand strategy, content strategy, global customer experience, personalisation, digital globalisation, customer-centric innovation, company culture, value creation, and plenty more from 18 wonderful contributors, inside this 100+ page ‘Strategy Issue.’

Whether you’re focused on engaging your customers, your team, your stakeholders, or your influencers – on and offline – we’ve got you covered. Social business, ideation workshops, improving the customer experience, leveraging web analytics for engagement, and engaging your entire organisation in the marketing function – you’ll find it here, within the ‘Engagement’ issue. Featuring 15 interesting | captivating | fascinating | intriguing (you chose the synonym) pieces from some of your favoutrite Brand Quarterly contributors, and a few new recruits.

Gain a competitive advantage in the race for your market’s hearts and minds by slotting your brand into pole position. To do that, you need the right crew around you – and you’ll find plenty of them here in this very special, 5th Anniversary issue of Brand Quarterly. B2B focused? Well, there’s plenty here for you. More interested in B2C? We’ve got you covered too. You will also learn about B2B4C, GenZ, CX, CMOs, TDSR, and the 4 T’s, to name but a few letters of the alphabet :)

It’s ‘Open Mic’ night! In this packed-out session, we have 16 global brand, marketing and business experts – each sharing their insights on what it takes to achieve success on the global stage… – – – – – Colin Strong @Colinstrong Head of Behavioural Science at Ipsos Forge Data-Driven Experiences We now live in …

Stand out on the global stage. This bumper issue is packed from cover to cover with valuable insights to help you achieve success in the global marketplace. Our third annual Global Marketing special edition is here, in association with Brand2Global, the conference for global marketers. Whether you’re a CMO, CDO, content marketer, responsible for localisation, …

Is your brand fashion? Or faux pas? Learn how to capture the hearts and minds of customers in international markets, as well as Gen Z. Unravel the secrets behind what makes your customers tick. Improve your social intelligence, SEO, programmatic, and inbound marketing capabilities. No matter what stage your brand is currently at, our world-class experts are here to help you transform any brand faux pas into something much more fashionable – then take that step from fashionable, to timeless.

Does your brand inspire loyalty? You’ll find plenty here to help you reach that lofty goal of achieving unwavering brand loyalty. Learn how to gain influence (and even become an influencer), build a brand of legend, develop a truly authentic customer experience, ask the right questions when going through a rebrand, accelerate your digital marketing transformation, engage consumers in the right way, discover your brand’s own unique signature story… and more.

It’s ‘Open Mic’ night! In this session, our 13 expert voices are sharing their insights on ‘Social Media’, covering: the evolution of social platforms, social business, employee advocacy, competitive analysis and marketing field testing, through to PR, ‘dark social’, and more, all right here… – – – – – Ann Tran @AnnTran_ Luxury Travel & Marketing Strategist …