Past The Glass Ceiling: Where To Go When You’re “That Good”…
Branding, localization, other very specialized areas of marketing… there are not a lot of CxO or SVP jobs for these specializations. Where do we fit? Once we’re great at what we do, where do we go? Who listens to us?
What Makes An Influential CMO?
In the marketing world, the ability to influence the behavior of others resides at the core of the marketer’s mission and, as such, is a powerful and coveted personality trait among individual marketers. Perhaps nowhere is this quality as important as it is within the CMO role. After all, it is the CMO who is …
You’re Selfish, Scared And Stupid… And It’s A Good Thing
Most of the struggle and friction we experience in life, and in business, is the result of not understanding and even denying our essential natures as human beings. However, when we learn to work with human nature, we experience greater engagement, performance, and success.
BQ TALKS with Joris Merks-Benjaminsen, Head of Digital Transformation at Google
As Head of Digital Transformation at Google, Joris Merks-Benjaminsen works with top 100 companies, helping them to embed digital thinking directly into their strategies. We recently caught up with Joris, following his book ‘Online Brand Identity’ being nominated* for Best Marketing Literature of 2015. *Editors Note: Since catching up with Joris, ‘Online Brand Identity’ has …
Disruption As Usual: Embrace The Social Age To Become A More Effective Leader
Disruption. Constant change. Relentless innovation. When was the last time you spent even an hour of your working day free from addressing these issues? This is not your father’s business environment. But is the role of the executive really so different from when you were climbing the ranks? Sure, technology has advanced, but… isn’t leadership …
Employees First, Brands Second
In a world when human interactions are few and far between, when they do happen they are an opportunity where a brand’s reputation can be destroyed in an instant or a customer advocate can be created for life. This all comes down to your most valuable resource – the company’s employees.
CxOs, Can You Survive (And Thrive) In The Reputation Economy?
As a leader, you know how to evaluate the health of a business – whether it’s your own or a target for acquisition. It’s a fairly standard checklist we all understand – from assessing outstanding debt to evaluating the strength of the management team. But do you know how to assess yourself as a senior …
7 Ways To Turn Your Employees Into Brand Ambassadors
Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s brand. But there’s no better PR than an army of loyal employees living and breathing your brand. You know the type – folks with enthusiasm bursting from their veins–talking up your products and services with their friends at every bar, …
How To Lead Well During Times Of Change
From my perspective, the new system was genius. Instead of our enterprise customers typing in their service orders in an email for call center reps to retype them into our systems (which almost always contained errors), the customers now had an easy interface that would “flow through” to the backend systems. The new approach was …
Is Your Brand Still Breathing?
When was the last time you performed a mirror test on your business? Jeffrey Hayzlett shares insights from Gene Simmons, Barbara Corcoran and Kevin Jonas on how to grow your business and keep it alive and breathing.