Business StrategyMarketing

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …

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Digital MarketingInnovation

Artificial Intelligence (AI)-driven user interfaces are the most recent trend in digital transformation. For end users, voice-driven chatbots provide a streamlined interface to accomplish a task in a fun, engaging, informative, intelligent manner – and for brands, they represent a chance to engage their customers better, ultimately leading to increased loyalty and new revenue opportunities. We know …

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Digital MarketingMarketing

We live in a technologically driven world. There’s no doubt about it – it follows us everywhere (literally, if we’re talking about GPS, location services, remarketing…). Those companies that continue to use new tech solutions now will be the ones that survive the future, and we’ve seen what happens to those that deny it. Where …

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Digital MarketingWebsites

As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …

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Help Or Hype: What Do Your Customers Want?
Business StrategyCommunication

Building relationships with your prospects and customers is definitely a longer process to getting the sale but the long-term gains are worth it. Gone are the hype-ful campaigns, and in are the help-ful campaigns, a new way of communicating with the masses that is catching on but it takes a little more time. I think …

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Be Heard, Be Seen - With Insightful Branding
Brand DevelopmentMarketing

When we engage in discussions or group meetings, there usually are several people who like to observe and listen.  Pushing their seat back, as to take in the full view from afar.  Becoming a spectator as opposed to a participant.  In the end, leaving the participants to wonder and guess at what spectators of a …

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4 Steps to Sales Success
Sales

The Principled Selling Method. We live in a time when technology has given all businesses, from independent consultants to the largest corporations, the ability to make a massive impact with their brand in months not years. Yet so many businesses seem to struggle with the change of approach they need to make to harness the …

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YOUR SOCIAL MEDIA INFRASTRUCTURE
Social Media

Is Your Social Media Delivering You Value? A recent report shows that 40% of businesses plan to use social media in the coming year. Of the 60% of businesses who don’t plan on using social media, 41% are doing so because they don’t see the value to their business. For me, this report highlights a huge …

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Startups

In the corporate world, it’s called brainstorming. In sports, it’s called teamwork. In the music industry, it’s called collaboration. On the web, it’s called crowd-sourcing. From being just a term coined by Jeff Howe, the contributing editor at Wired Magazine , in a blog in June 2006, crowdsourcing is a very real and important business …

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Know Your Customers and The People Influencing Your Markets
CommunicationDigital Marketing

Getting To Know The Monster. It used to be easy – or at least easyish – to know about markets. A focus group here. A survey there. Markets were boring dull things that lumbered about occasionally. But, more often they slept like drugged Orks. But markets are not like they once were. They’re a tad …

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Lessons In ‘Chain Theory’
Brand DevelopmentCustomer Service

Customer Service Interlinks with Brand Power; Brand Power Interlinks with Customer Service Two of the key drivers to building brand strength are creating a distinct brand identity and developing a unique brand personality. Unfortunately, semantics often gets in the way of understanding how these two factors can influence brand power. Brand identity, for example, is …

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Remaining Authentic While Going Global
Brand AuthenticityGlobal

We recognise and are attracted to authenticity. Whether consciously, just knowing it when we see it, or on a subconscious level, feeling drawn to a particular person, product, service or brand. This connection to authentic people and companies becomes even stronger, when our experience with them shows us their values are similar or in alignment with …

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Emerging Technologies Driving New & Innovative Marketing Strategies 
MarketingMobile

The global marketing landscape is ever changing with emerging technologies and marketers need to ensure that they are tuned into the latest high tech trends that will have a strong impact on their industry. There are two technologies in particular that marketers need to pay close attention to as they could bring the art of …

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11 Point Brand Identity Checklist
Brand ManagementVisual Identity

We all know that it’s important to make a good impression visually.  So with that in mind, here are a few basics you can check, to make sure you are putting your best foot forward.  Each area could be an article (or three) on its own, so I will give you the basics to build your …

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Brand DevelopmentMarketing

Delivering exceptional customer experiences is a narrative that has prevailed over the last few years. Adherence to this standard is mostly driven by two fears, losing your list of existing customers, particularly when switching costs are low, and lastly the comparably higher cost of recruiting new customers. As a business, you obviously want to avoid …

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