Creating and implementing an SEO strategy requires vast amounts of hard work and sustained efforts. Once the initial hurdle is overcome and a brand realises the importance of SEO, it comes as great relief to finally feel as though progress has been made. The next obstacle is actually achieving results. That first glimpse of return …

With business becoming more international in nature, those that rise above the competition are those that understand the importance of cultural diversity, when planning their marketing and sales efforts.

One of the big challenges that any brand faces is how to leverage insights from the huge amounts of data they now typically have at their disposal. The promise of big data is, of course, compelling; McKinsey, for example, has estimated that a retailer using big data can potentially increase its margin by more than …

One of the key challenges for global brands is determining the actual reach of their respective social media assets. Social analytics are valuable here – but at the same time, what data can you trust?

Viewability has always been a standard of the advertising world. In this digital era, Engagement must become our new measure of success. Moving past who ‘sees’ and focusing on who actually interacts with your brand.

ROI – return on investment – is the holy grail of marketing.  Year after year, we talk about it — in boardrooms, at events, on social media, virtually everywhere.  While it’s not hard to figure out why ROI is so important, it is definitely hard to nail it down. Through all the talk and speculation, …

Everyone in business knows about big data now, and how it’s going to revolutionise the world we live in. But in the rush to avoid being left behind, many companies are frantically measuring and recording everything they possibly can, risking becoming “data rich but insight poor”. The solution? Smart Data.