The Importance Of Inclusive Design In An Ever-Digitalised World
As a result of our ageing population, we are naturally seeing a rise in the number of people living with impairments. In fact, the Papworth Trust recently found that the people most likely to be living with a disability are over the state pension age. Despite an estimated one in five (12.9 million) people in …
Reality Check: How Smartphones Will Change The Mixed Reality Game For The Enterprise
You’ve likely heard about virtual and augmented Reality, but do we truly know how they will be used in business? As these technologies evolve, more and more enterprise applications will very quickly become mainstream. Augmented reality (AR) and virtual reality (VR) are getting more attention lately, thanks to the launch of new smartphones making the …
Data Analytics Is Changing The Game In Event Marketing
We have tools to measure every dollar spent on digital marketing. But when it comes to assessing the value of live events, most businesses still operate in a pre-digital age. Companies spend 25% – 30% of their entire marketing budget on meetings and events1 for a total spend of $565 billion/year globally2. Yet historically marketers …
The Death Of Apps
There are 2.5 billion smartphones in the world, and the average person interacts with one 200 times per day. That means – which by far exceeds the number of times we engage with the internet in the traditional cumbersome way: through a keyboard, mouse and a monitor. This is also how many executives who are …
3 Technologies Not To Be Underestimated By Marketers
With technology evolving seemingly at the speed of light, it can be difficult to keep up with the latest trends. Just when you feel like you’re up to date with current trends, it turns out that you’re actually one step (or perhaps a few steps) behind everyone else. Fear not, new isn’t always best. There …
Apple’s iOS Update Changes Review Strategies For Brand Marketers
Apple app developers will finally be able to respond to user reviews directly in the App Store, with responses available for all to see, beginning with iOS 10.3. Android developers have long had the option to respond to reviews in the Google Play Store, giving them the flexibility to address negative reviews and create a …
Shining A Light On ‘Dark Maps’: Why Global Brands Should Care
Do your mobile and online marketing campaigns go dark just when your target customers are ready to buy? If you are a multinational brand whose digital marketing efforts stop working in places where Internet access or smartphones are the exception, rather than the norm, you may be missing the chance to reach more than half …
Challenges In Immersive Omnichannel Marketing
Marketing has always been at the forefront of new channel adoption. In fact, the economic success of newer channels (like Facebook or Wechat, etc.) is dependent on the ability of the marketers to leverage the same. Looking forward let’s deep-dive into some inflexion points and challenges facing global immersive omnichannel marketing. The Evolution Of Marketing …
5 Tips For Better Cross-Device Marketing Campaigns
In today’s world, internet-connected devices comfortably outnumber people and consumers in mature markets are expected to each own three or more such gadgets by 2018. In this new reality, retailers and brand marketers must adapt their strategies to account for changing consumer behavior. Because people no longer interface with the digital world through a single …
Effective Mobile Marketing: How To Get Started
Consumers now spend more time on mobile devices than desktops, according to Smart Insights. Though mobile marketing campaigns can be a low-cost way for businesses to connect with customers and gain invaluable insights about their purchase pattern, mobile campaigns are a newer form of customer contact that aren’t always intuitive. In fact, your biggest question …