As Managing Director of a design agency, much of my time is spent convincing clients that we can offer so much more than creating pretty pictures. It goes without saying that clients expect good design teams to be capable of interpreting strategy, but they don’t necessarily believe they are capable of creating it. While all …

As consumers, we tend to be blissfully unaware of how much colour impacts our decision-making and thought process because it plays to our sub-conscious. When looking down the confectionary aisle of the supermarket, you’re likely to see swathes of purple, but do any of us consciously take that in and analyse why that is? Probably …

There’s plenty of non-creative marketers these days, thanks to the ever widening scope of general marketing and analytical specialisms. But marketers without creativity isn’t good for brand marketing. We need differentiation and innovation more than ever. It’s a gap that needs to be bridged. Especially in an age which is less about traditional channels and …

The way we design is wrong. Think about it – the end user doesn’t look at a product and think, “Wow!  I like that logo, and the product speaks to me, and so does the app, and the packaging really communicates everything together!”  Consumers see one thing, and that one thing is what drives their …

#InfluencerChat, hosted by Ann Tran (@anntran_), Rebekah Radice (@rebekahradice), and Diana Adams (@adamsconsulting), is an opportunity for influencers and the Twitter community to come together, to share, discuss and learn. Each month, an influencer is chosen as a special guest, to drive the conversation and offer their insights to the community. Andrew Vesey, our own …

Creating a brand identity – it starts with a blank canvas.  You sketch out the underlying foundation of values, beliefs and promises, give them body and structure, add shape and colour, a few artistic tweaks and voilà!  A masterpiece of identity, you can implement and receive optimum returns from – all because you followed the …

When it comes to the business of branding, you’ve got to look good to get ahead. Let’s be real: standing out from the pack these days can be tough.  Simply smacking together a logo from 99designs isn’t enough to differentiate yourself.  Good branding isn’t a luxury for people dabbling in aesthetics; it’s a necessity for …

Whilst how your brand is perceived is up to each individual person, how your brand is presented to those people is completely in your hands.  In an age where brands are evermore losing control of their overall image, it’s critical to maintain a complete, effective and cohesive brand identity.  It is one of the few …

Words. They are fundamental to every brand name on the planet. Even if we recognise a brand through its iconic logo, such as the four linked circles of Audi, or the half-eaten fruit of Apple, we hear those words in our heads. The words used by every brand have profound psychological effects on us, making …

How to create a brand: A dash of values, a drop of systems, a pinch of design, eye of newt… Wait a minute. Let’s start that again – in the real world. For many people, a brand is just as mystical and bemusing as a witch’s spell or gypsy magic from a fairy tale. So let’s …