Everyone’s talking about the endless possibilities for innovation at the intersection of luxury and technology. We tend to forget that, caught up in the race for everything to be faster, better, and more seamless, simple experiences are usually the best. Sometimes, our five senses are quite enough. Not that the luxury industry hasn’t noticed. This …

Once upon a time (and it may still be that time in your organization) the marketing function in business-to-business companies wasn’t marketing in the fullest sense.  It was, at best, sales support communications. But as the B2B customer journey shifts away from one-to-one contact with a sales rep and toward an omnichannel path to purchase, …

Nike’s “Just Do It” or Dove’s “Real Beauty,” are just two examples of unforgettable campaigns any marketer would dream of adding to their portfolio.  But running a successful, impactful campaign is a talent that comes with years of experience. While doing research for ‘Chief Marketing Officers at Work’, I had the opportunity to ask 29 …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Mark Young – Chief Marketing Officer, Sysomos Mark has more than 20 years of experience as a marketing executive and general manager with …

#InfluencerChat, hosted by Ann Tran (@anntran_), Rebekah Radice (@rebekahradice), and Diana Adams (@adamsconsulting), is an opportunity for influencers and the Twitter community to come together, to share, discuss and learn. Each month, an influencer is chosen as a special guest, to drive the conversation and offer their insights to the community. Andrew Vesey, our own …

An expert in ‘getting noticed’ and building a platform of influence online, Leonard, is a successful content creator and influencer, as well as Managing Partner of InfluenceTree. Let’s get talking – entrepreneur insights, building a personal brand, and growth hacking your social media following… with Leonard Kim. BQ  –  What’s the best piece of advice …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Chris Hall – Founder and Chief Executive Officer at Bynder Chris has over 15 years of hands-on experience building online businesses.  He has …

BQ Insider is an opportunity for you to meet the faces behind Brand Quarterly’s biggest supporters, our Brand Benefactors, and gain access to their valuable insights.  In this edition, we talk with: Mirko Holzer – Chief Executive Officer and General Manager at BrandMaker GmbH Both prior to and during his studies in computer science at …

As Head of Digital Transformation at Google, Joris Merks-Benjaminsen works with top 100 companies, helping them to embed digital thinking directly into their strategies. We recently caught up with Joris, following his book ‘Online Brand Identity’ being nominated* for Best Marketing Literature of 2015. *Editors Note: Since catching up with Joris, ‘Online Brand Identity’ has …

As Founder and CEO of The CMO Club, Pete Krainik’s career has entailed successful executive roles at M&M/Mars, DoubleClick, Siebel Systems and more.  We had the opportunity to catch up with Pete, on the heels of the collaborative IBM / The CMO Club study “Marketing is a (buyer) journey, not a destination”. So, let’s get talking – …