As Managing Director of a design agency, much of my time is spent convincing clients that we can offer so much more than creating pretty pictures. It goes without saying that clients expect good design teams to be capable of interpreting strategy, but they don’t necessarily believe they are capable of creating it. While all …

Creating a brand identity – it starts with a blank canvas.  You sketch out the underlying foundation of values, beliefs and promises, give them body and structure, add shape and colour, a few artistic tweaks and voilà!  A masterpiece of identity, you can implement and receive optimum returns from – all because you followed the …

When it comes to the business of branding, you’ve got to look good to get ahead. Let’s be real: standing out from the pack these days can be tough.  Simply smacking together a logo from 99designs isn’t enough to differentiate yourself.  Good branding isn’t a luxury for people dabbling in aesthetics; it’s a necessity for …

Whilst how your brand is perceived is up to each individual person, how your brand is presented to those people is completely in your hands.  In an age where brands are evermore losing control of their overall image, it’s critical to maintain a complete, effective and cohesive brand identity.  It is one of the few …