It all started so well. The contracts were signed and the champagne was flowing. But when once you saw yourselves as the next Unilever, capable of holding down those long-term agency relationships, now getting through the campaign you paid for will be an ask. Your agency has lost that spark from when you first met; …

Any company that wants to raise their sales online will investigate Pay-Per-Click (PPC) advertising. It’s a complicated field, so they often turn to PPC management companies to handle the specifics. But how do you know if you’re getting a good deal or not? You need to find a company that does two things: Has current …

The balance of marketing responsibilities assigned to external agencies versus their in-house counterparts is in a perpetual state of flux, as brands adapt to new technologies and shifting needs. Our current cycle, as probably most of us in the industry are aware, is indeed demonstrating a swing in favor of in-house efforts. Much of that …

For most people who enter the marketing profession, it is the creative aspect of the sector that provides the initial attraction. Under ideal circumstances, working as a marketing professional strikes the perfect balance between the ability to exercise creative freedom and regular, stable financial remuneration. Crucial for achieving this equilibrium, however, is time. Creative people …