Hey! Get on board with this critically important personal branding advice! You too can become a brand like Nike, Apple, or Tesla. You too can be famous like Steve Jobs. Sheryl Sandberg. Oprah! You just need a logo, a catchy name, and an elevator pitch. That’ll get you started. Then add: Social media – The …

How we view ourselves is not what defines our personal brand. In fact, our perception of ourselves matters very little. Our personal brand is actually how others perceive us. It is vital, though, to understand that it is up to each and every leader to control their own brand. If you don’t, there is a …

All our customers were going out of business, our product was losing margin, and our competition was growing – I had to do something. Our savior came in the form of social media – implementing a 2-brand strategy – using the power of my personal brand to magnify the company’s brand.

I recently ran a workshop called the Personal Brand Lab at a digital marketing conference – SMX West – in San Jose.  While the SEO and Social Media workshops were jam-packed with attendees, just four people had signed up, and we had one no-show.  Reflecting on this poor turn out with the organizers of the …

An expert in ‘getting noticed’ and building a platform of influence online, Leonard, is a successful content creator and influencer, as well as Managing Partner of InfluenceTree. Let’s get talking – entrepreneur insights, building a personal brand, and growth hacking your social media following… with Leonard Kim. BQ  –  What’s the best piece of advice …

It’s ‘Open Mic’ night! In this session, our 13 expert voices are sharing their insights on ‘Social Media’, covering: the evolution of social platforms, social business, employee advocacy, competitive analysis and marketing field testing, through to PR, ‘dark social’, and more, all right here… – – – – – Ann Tran @AnnTran_ Luxury Travel & Marketing Strategist …

The way you build your brand online will shape not only the perception of your business but also how you make money. Having a strong personal brand is vital for a business leader, and when connecting with your community online, you need to be front and centre. Trust and authority come hand in hand, and …

Branding, localization, other very specialized areas of marketing… there are not a lot of CxO or SVP jobs for these specializations. Where do we fit? Once we’re great at what we do, where do we go? Who listens to us?

The mere thought of taking a vacation can be a workaholic’s worst nightmare. Contrary to its meaning, the word “vacation” often elicits far greater feelings of fear, anxiety, and powerlessness for many in today’s fast-paced and hypercompetitive business climate. Just because certain individuals decide to take time off does not mean businesses can necessarily afford …

How can we lead if we are looking down?  We cannot.  Leaders must look up.  Leading individuals and organizations who look up and ahead almost always have a strong brand.  So, let us focus on the word brand and how it positions us as a leader in the marketplace. We communicate a message in everything …