As a leader, you know how to evaluate the health of a business – whether it’s your own or a target for acquisition.  It’s a fairly standard checklist we all understand – from assessing outstanding debt to evaluating the strength of the management team. But do you know how to assess yourself as a senior …

It’s time to stop crafting your wonderful, shiny personal brand that’s actually nothing like you. Ed shares his own experiences and flat out tells you – stop lying, be honest, just be yourself – more people will (probably) like you that way.

To effectively answer “So What? Why You? Who Cares?” we need to consider if we are focused on the right things in building our brand. Are we doing things the best way? Are we doing them for the right reasons? We need to look at what we should put on our start doing list and …

Why are there more highly successful men than women?  A key reason, I believe, is that women are not as aware as men are of the power of personal branding, whether it’s self promotion, projecting confidence or strategic networking.  After all, success is not just determined by how smart and talented you are, but by …

Would you buy from you? Many people struggle with this question only to find that their best response is a “maybe” or the noncommittal “it depends.” Huh? If you would not buy from you, why would anyone else buy from you? We live in a world that is overloaded with more information than can be …

The 24-Carat Virtual Brand… A weak online brand is like a weak reputation in the traditional world of business. People won’t think you’re as good as others who have a strong online brand presence. People want to know about you, and they’re going to use the Internet to find out about you whether you like …

With a majority of our communication being nonverbal, you are selling yourself short when pitching if you ignore the power of body language. Learn 5 simple ways you can use nonverbal communication to supercharge your sales effectiveness.

Great brands know a secret: It doesn’t matter how you see the world. What matters is how the world sees you. Learn how you can stand out in a crowded environment, by tapping into your natural personality brand.

The start of the personal branding movement is often attributed to the article written in 1997 by Tom Peters for the Fast Company Magazine entitled “The Brand Called You”. However, personal branding is not a new concept and has been around for many years before Tom Peters’ famous article. In this article Heather Townsend, author …