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The negative effects of exposure to advertising female models on women’s self-esteem and body satisfaction are now well known.  But a new negative effect of advertising female models has been uncovered: they can be perceived as real sexual competitors by female consumers and trigger indirect aggression. Female advertising models are highly physically attractive as well …

Just as the internet ruthlessly sorted winners (Google, Amazon, etc.) and losers (Kodak, Blockbuster, etc.) in the 1990s and 2000s so too will the wave of change and innovation that is enveloping markets across the globe. Ad blocking, AI and personal agents, voice and visual UI, social influencers, and generational waves of anti-greed sentiment are …

We’ve seen an awful lot written in recent months about this May’s General Data Protection Regulations (GDPR) – the legislation that replaces an existing data protection directive, rewrites the rules for collecting and managing consumer data, and deals data privacy one of its biggest shake-ups in two decades. There has been lots of worry as …

In the age of big data, it seems as though there’s a systemized way to measure everything. Want to know how many hits you got on the company website? Go to Google Analytics. If you’re meeting sales projections? Log into SalesForce. Need to see how much progress the development team’s made? Visit GitHub. Access your …

There’s an old joke that the risk of a child being injured increases in direct proportion to the number of adults present. Whether there’s any truth to it or not, the point is that, when no one has designated any individual with having primary responsibility, nobody takes responsibility. I think that’s a great analogy to …

As the conversation about Gen Z – aged 20 and younger – grows, it is clear that while in some ways they deepen Millennial trends, in others they are quite different. This is particularly the case with the guys who have completely turned what we thought we knew about them on its head. Millennial guys, …

The importance of building relationships with key influencers is well recognised by today’s marketing pros, with around 84% preparing to launch influencer campaigns within the next 12 months – but who exactly are they in B2B? We’re not just talking YouTube and Instagram superstars. who have the knack of grabbing attention, these people are trusted …

Organizations are under growing pressure to protect themselves and their customers’ private data from an ever-growing threat landscape. As news of data breach after data breach continue to roll in, consumers’ trust in organizations to protect their data is at an all-time low. According to a recent survey by Consumer Reports, 70% of Americans lack …

We’ve all heard about disruption. After all, it’s now been used to death. Recently, I’ve been thinking about the D word and how we make our brands last the test of time; how we make them Futureproof. It’s a challenging thought; and one that is arguably impossible. After all, how do we know what’s coming …

In my opinion, a good organisational culture creates an atmosphere for your staff to give you the best of their abilities. In other cases, because they believe so much in the common cause they’re willing to give you better than their best. Most organisations feel that this is fulfilled through indoctrination, forcing all staff members …

If you’ve noticed that more and more companies are starting to refer to their employees as ‘owners,’ you may wonder why this trend has taken off. In 2016, it was reported that nearly 10,000 companies in the US had become substantially or wholly employee-owned. This switch has been cited for the amazing positive effect it’s …

In today’s marketing landscape, you cannot overlook digital and social media – in fact, it should encompass a huge part of your overall business strategy. From individual consumers to global companies, everyone is online, and that means it’s the ideal place to connect with your audience. Crafting an effective digital marketing strategy can be a …

Statistically speaking, we have a one one-hundredth-thousandth of one percent chance of dying in an airplane crash. That’s odds of less than 1 in 11 million. There is a simple reason for this, and it has been the aviation industry’s insistence on recording everything and learning from every single tiny aspect of everything a plane …

You’ve likely heard about virtual and augmented Reality, but do we truly know how they will be used in business? As these technologies evolve, more and more enterprise applications will very quickly become mainstream. Augmented reality (AR) and virtual reality (VR) are getting more attention lately, thanks to the launch of new smartphones making the …

Disruption is not for the faint-hearted in business. It involves changing consumer behaviours and industry practices, and totally transforming your category and the brand experience. To understand how organisations and brands achieve this, it’s worth focusing on the DNA of what makes up a disruptive organisation. This breaks down into four main areas embracing the …

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