There are many innovations that are rapidly changing the landscape of the contact center. From being able to offer an omnichannel customer experience across multiple channels to internet-enabled devices connecting directly to contact centers to provide proactive service, One of the most interesting innovations that is being increasingly discussed by visionaries and industry experts is …

Say hello to the ‘want it now’ generation – consumers with an insatiable appetite for instant retail gratification. These consumers are easily identified – flitting from device to device, browsing their favourite brands on their mobile devices or desktops, complaining about customer service on social media and running to the closest physical store to collect …

Hey! Get on board with this critically important personal branding advice! You too can become a brand like Nike, Apple, or Tesla. You too can be famous like Steve Jobs. Sheryl Sandberg. Oprah! You just need a logo, a catchy name, and an elevator pitch. That’ll get you started. Then add: Social media – The …

We have tools to measure every dollar spent on digital marketing. But when it comes to assessing the value of live events, most businesses still operate in a pre-digital age. Companies spend 25% – 30% of their entire marketing budget on meetings and events1 for a total spend of $565 billion/year globally2. Yet historically marketers …

Content marketing is on every marketer’s list these days. We all know that brands need to deliver good quality content at the right times and in the right places in order to broaden their reach and increase brand profile. But content marketing can also work as a sales tool, making it an invaluable asset to …

There’s plenty of non-creative marketers these days, thanks to the ever widening scope of general marketing and analytical specialisms. But marketers without creativity isn’t good for brand marketing. We need differentiation and innovation more than ever. It’s a gap that needs to be bridged. Especially in an age which is less about traditional channels and …

In days gone by, targeted advertising was a costly and time-consuming venture. For a brand to reach its desired audience, it would first have to commit to extensive market research, significant media spend, and an endless stream of calls and emails between its media buying agency and media sellers (publishers) claiming to reach the wanted …

The whole world is unhinged. Itchy trigger fingers poised above big, red buttons. The crazies are in control. Amongst all of this, how can something as trivial as advertising be considered important? Let’s not kid ourselves – though often seen as intrusive, indulgent, and pointless, advertising wields incredible influence across culture and politics, though this …

It’s not easy shipping goods abroad, which is why some smaller brands may avoid the process altogether. As a result, they miss out on an international customer base and a variety of sales opportunities. So how can these smaller brands act like bigger brands and take the plunge in expanding their online offerings globally? The …

Excuse me, but do I know you? No, but your customer does. Each Facebook like, Twitter follower, and Pinterest pin goes into that analytic stew and provides a clearer view of your brand’s overall social standing.  In short, consumers get to tell you what they like – and don’t like – about you. It was …

On numerous occasions, I’ve been asked what makes a strong brand. An immediate response is the company’s founders. Without a visionary founding, an organisation is soulless. The essence of the organisation is thus built around the vision and mission of its founders when the organisation is established. It is also important for me to mention …

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